MASSIMO AGOSTINELLI

M A S S I M O A G O S T I N E L L I

JAMES DEAN | MADE JEANS

Anagrams Series '2015'

Dimensions: 160 x 125cm

Medium: Lenticular pigment

Background: This quintessentially classic image of 'James Dean' was taken on set for the American epic Western drama, 'Giant' in 1956. The film was directed by George Stevens from a screenplay adapted by Fred Guiol and Ivan Moffat from Edna Ferber's 1952 original novel. James Dean is remembered as a cultural icon for teenage disillusionment and social estrangement, who pioneered denim jeans together with Marlon Brando essentially 'made jean' what they are today.

Process: Agostinelli works with lenticular pigment for the Anagrams Series '2015'. Using a lenticular lens printing process directed onto resin based plastic substrate, forms a 3D effect with a flip image, revealing several layers of hidden meaning and depth. The embedded text is overlaid directly onto the image creating a fusion upon moving from the centre frame of the piece. The viewer experiences the anagram of 'JAMES DEAN' to reveal 'MADE JEANS' in a systematically fluid process. The lenticular acrylic pigment is used in a complex multi step process consisting of several images and frames interlacing to combine what appears to be an image with real depth and three-dimensional effects. The lenticular lens allows for the ‘Anagram Text’ to alternate and flip back and forth seamlessly depending on the angle viewed.