MASSIMO AGOSTINELLI

M A S S I M O A G O S T I N E L L I

JAMES BOND | SEND A JOB M

Anagrams Series '2015'

Dimensions: 160 x 125cm

Medium: Lenticular pigment

Background: This iconographic and distinctive black and white still photograph of 'James Bond | 007' depicted by the legendary actor Sean Connery, was originally from a series taken by Metro Goldwyn Mayer Studios for Ian Fleming's book and film adaptation 'From Russia with Love' in 1963. Bernard Lee who played 'M', is the head of the British Secret Intelligence Service, also known as MI6 and ultimately responsible to 'send a job.'

Process: Agostinelli works with lenticular pigment for the Anagrams Series '2015'. Using a lenticular lens printing process directed onto resin based plastic substrate, forms a 3D effect with a flip image, revealing several layers of hidden meaning and depth. The embedded text is overlaid directly onto the image creating a fusion upon moving from the centre frame of the piece. The viewer experiences the anagram of 'JAMES BOND' to reveal 'SEND A JOB M' in a systematically fluid process.The lenticular acrylic pigment is used in a complex multi step process consisting of several images and frames interlacing to combine what appears to be an image with real depth and three-dimensional effects. The lenticular lens allows for the ‘Anagram Text’ to alternate and flip back and forth seamlessly depending on the angle viewed.