MASSIMO AGOSTINELLI

M A S S I M O A G O S T I N E L L I

ELVIS | LIVES

Anagrams Series '2015'

Dimensions: 160 x 125cm

Medium: Lenticular pigment

Background: This iconic mid motion dance visual of 'Elvis Presley' was taken on set from "Jailhouse Rock", a song written by Jerry Leiber and Mike Stoller that became one of Elvis' biggest hits. The song was released on September 24, 1957, to coincide with the release of his motion picture, Jailhouse Rock. Elvis, otherwise known as, 'The King of Rock & Roll' 'lives on'.

Process: Agostinelli works with lenticular pigment for the Anagrams Series '2015'. Using a lenticular lens printing process directed onto resin based plastic substrate, forms a 3D effect with a flip image, revealing several layers of hidden meaning and depth. The embedded text is overlaid directly onto the image creating a fusion upon moving from the centre frame of the piece. The viewer experiences the anagram of 'ELVIS' to reveal 'LIVES' in a systematically fluid process. The lenticular acrylic pigment is used in a complex multi step process consisting of several images and frames interlacing to combine what appears to be an image with real depth and three-dimensional effects. The lenticular lens allows for the ‘Anagram Text’ to alternate and flip back and forth seamlessly depending on the angle viewed.